Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture.
In Google today, the aim is to start with questions and be very clear about the information needs at the outset. Their executive chairman Eric Schmidt says: “We run the company by questions, not by answers. So in the strategy process we’ve so far formulated 30 questions that we have to answer […] You ask it as a question, rather than a pithy answer, and that stimulates conversation.
Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say ‘I want to innovate.’ I think you get a better innovative culture if you ask it as a question.”
See on smartdatacollective.com
I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:
I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.
See on www.johnfdoherty.com
Learn how to rank for a keyword in Google’s organic search results with this 10-step process for creating and optimizing high-ranking content.
Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!
See on www.wordstream.com
Every website has landing pages. Every local landing page has certain traits. But there is nowhere that explains what pieces of information are important and where that information should go to reach the highest poteintal possible. That was until now.
See on niftymarketing.com
According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B…
By using framing content to expand the reach of core content pieces, making them more relevant in more contexts, you can increase the ROI on the investment you made to produce those core content pieces in the first place. This enables you to invest more in the quality of individual pieces, rather than just continually increasing the quantity of new pieces. And the quality of the core piece is, at the end of the day, the heart of all great content marketing.
See on www.ioninteractive.com