Monthly Archives: October, 2012

What do Sex, Food and Social Media Marketing Have in Common?

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I don’t care if you’re 18 or 80, when you have amazing sex or eat a good meal you want to tell people about it. I’m not talking about routine man and wife stuff or your weekly pilgrimage to Arby’s. I’m talking about the out of the out of the ordinary, crazy stuff, like when you’ve just finished something that involved $200 worth of sushi, 2 gallons of pistachio ice cream, whip cream and a blow torch… and that was the sex….

 

Not sure I agree with this article. What’s new right?? LOL.

Hear me out, in my humble opinion I have nothing against sex, nor in brands using it to sell…however, I believe if we STOP using sex as a driving force to sell things then we’ll have more satisfied clients.

 

Why you ask? Sex in advertising is fleeting and unrealistic. It’s hot, here and now. There’s so much sex being sold we’ve become imune to it. Give me brick and mortar. Features and Benefits. Sex is…

See on blogs.imediaconnection.com

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How to write and format a good Blog post

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Create Blog posts that people will want to read…

 

Also a good concept to remember is BALANCE. Don’t do nothing but pitch your products or services. Mix in some good quality content that will help people and include news updates as well. You want to balance your desire to sell with the necessity of being a good resource for people. If you don’t give them a reason to come back, they won’t!

See on level343.com

4 Blogging Misconception Debunked – Malhar Barai

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The world holds bloggers in awe and visualize them as superstars of the web. If that are your views too, check this blog

See on malharbarai.com

Mobile SEO Strategies: More than Just Choosing Keywords

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With more people performing searches by typing or voice commands on their mobile devices, does your company website need a new SEO strategy?

 

These five mobile SEO tips will help potential customers find — and stay on — your mobile site.

 

1. Know Your Options for Serving Web Content to Mobile Users

2. Choose an Option That Makes Sense for Your Target Audiences

3. Know When to Use Short and Long Keyword Phrases

4. Do Your Keyword Research

5. Make Sure You’re Listed on Sites Mobile Users Tap Into

 

Read More: http://www.cio.com/article/718791/Mobile_SEO_Strategies_More_than_Just_Choosing_Keywords

See on www.cio.com

Will the social web fuel international cooperation or catastrophe?

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Research shows that subtle cultural communications patterns can result in catastrophe. What happens when this becomes the norm?

 

If the Internet is going to truly serve as a force for unity instead of catastrophe, shouldn’t we all take the time to figure out how to do it well? And what does that even mean? How do we create some buffer of understanding around us to minimize the inevitable cross-cultural collisions?

See on www.businessesgrow.com

The Brand Called You

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It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman!

 

It’s over. No more vertical. No more ladder. That’s not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze. It’s full of moves that go sideways, forward, slide on the diagonal, even go backward when that makes sense. (It often does.) A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.

 

So it’s a cliché: don’t sell the steak, sell the sizzle.

See on www.fastcompany.com

Thinking About B2B Content Marketing Through The Lens of the Buyer

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Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing.

 

B2B buyers are making decisions for a business, so most B2B sales have multiple people involved in the buying process. In most instances, these buyers will have different roles, decision-making authority, goals, and motivations that drive their purpose and levels of involvement in the buying process.

 

Consequently, content that resonates with one player in the buying process does not always resonate well with another individual in the buying process, and may only be relevant during different phases in the buyer’s journey.

See on www.business2community.com

Link Building for Real Content

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Relationships

 

Now comes the time to start building relationships ideally this can be done before the content is finished (you can even ask some of the influencers to be part of the content so that they are emotionally attached to the project and more likely to share and/or link).

 

See on www.searchenginepeople.com

Social is the new SEO : Awaken Your Superhero

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Ultimately, AuthorRank will be incredibly empowering to every marketer who is creating content. Being recognized for your authority and authorship in the world of search marketing lends additional value to everything you do. If you’ve not gotten started on setting up authorship and the prerequisites for AuthorRank for yourself and your company, get started today.

See on www.christopherspenn.com

A Guide to Pinterest – Malhar Barai

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Pinterest is emerging as one of the most powerful social media tools to share images. This infographic will help you to understand the Power of Pinterest.

See on malharbarai.com